Mumbai. People have not liked Bollywood movies for quite some time now. There are films that draw people to theatres. At the same time, people have been complaining for a long time that they are not getting good content. With this in mind, G5 decided to conduct a new test. G5 has tied up with many big Bollywood productions. Under which new content will now be created. ZEE5, the multilingual storyteller for entertainment to millions, today launched the much-awaited blockbuster content slate with 111+ titles across Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, Punjabi and Marathi.
Focused on the ‘Hooked to 5’ audience, the star-studded event held in Mumbai celebrated five successful years of catering to the entertainment needs of Indian and South Asian diaspora across the globe with Bollywood celebrities and industry luminaries in attendance. Apart from this, entertainment is also promised to the audience.
For this, the slate has decided to create a wide range of genres, from avant-garde thrillers and adrenaline-pumping action to captivating dramas, light-hearted comedies and fantasy adventures. The new slate is designed to enhance the content viewing experience with enhanced options across formats, genres and languages. The lineup also reflects ZEE5’s significant focus on regional content, with titles in Tamil, Telugu, Kannada, Malayalam, Bengali, Punjabi and Marathi.
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Zee5 has partnered with leading content creators and cinema maestros like Dharma Productions, Salman Khan Films, Guneethmangar Sikhya Entertainment, Bhanushali Studios, The Viral Fever (TVF). Plus Entertainment, Powerhouses like Goldie Bahl, Vikas Bahl, Vivek Agnihotri, Nagaraj Manjule and Sudhir Mishra’s Rose Audio Visuals, Manoj Bajpayee, Pankaj Tripathi, Huma Qureshi, Arya, Parambrat Chatterjee, Nawazuddin, Rahudi, Rahudi, Rahudi and Rahul Veer. featuring artists. It has also been included. The platform’s content portfolio creates a high level of excitement. Because it brings consumers around the world to the world of screen entertainment.
More than 1000 billion minutes of content have arrived
Speaking about the slate, Mr. Manish Kalra, Chief Business Officer, ZEE5 India said, ‘2023 holds a significant meaning for us, as we present a carefully curated line-up across languages equipped with the best talent in the entertainment industry. By its fifth anniversary in FY23, Zee5 has streamed over 100 billion minutes of content. It is a testimony that we have grown rapidly by investing in creativity and innovation, enhancing the viewing experience and providing superior value to viewers. Adhering to a consumer-first philosophy, we are expanding the spectrum of content offerings with different genres, formats, languages and stories.
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First Published: May 20, 2023, 17:28 IST
