New Delhi. Today we are telling you the story of a man who never had two loaves of bread, but today based on his hard work he has built a company worth Rs 2,000 crore. We are talking about Mostafa PC. Mostafa PC was born in a remote village in Kerala. Her father, a daily wage laborer, earned only 10 rupees as wages. He was not well educated but dreamed of educating his children.
Mustafa said in an interview with Humanities of Bombay on Monday, “We have hardly earned 10 rupees per day. We couldn’t even think of eating three meals a day. I would say to myself, ‘Even now food is more important than education.’
Mostafa PC, CEO of ID Fresh Food
Mostafa PC, CEO of ID Fresh Food, said he got the opportunity to study for free because of a teacher. When it was time for her to go to college, her teachers paid her fees. Despite having a well-paying job, Mostafa was always keen to start his own business. Mostafa later founded ID Fresh Food, a ready-to-eat food manufacturer. That company employs thousands of young people and makes idli and dosa cakes.
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He started the business by investing Rs 50,000
Mostafa PC initially invested Rs 50,000 in the company. He started working in a 50-square-foot kitchen with a grinder, mixer and a weighing machine. “Initially it took us more than 9 months to sell 100 packets a day,” Mustafa said. The company has struggled a lot over the years and faced many losses. There was a time when they could not pay their employees.
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Now it has become a company worth Rs 2,000 crore
ID Fresh Food has become a company worth Rs 2,000 crore. Previously, 15,000 kg of idli mixture was prepared from just 5,000 kg of rice and today the company is selling four times more idli than the mixture in hundreds of food shops and metro cities. Mustafa is known as the Breakfast King in the country. In 2015-2016, its annual turnover was around Rs 100 crore. In 2017-2017, it has increased to Rs 122 crore. ID Fresh Food ended FY 2011 with a revenue of Rs 294 crore. The company is now valued at Rs 2,000 crore.
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